Toy Fair 2013: From Arts and Crafts to Knicks ad Knacks
Still, another of the toy fair's Jersey contingent deals in products that aren't toys or crafts so much as branded accessories.
Their purveyor, the Wish Factory, certainly grants wishes — if you're a tween girl. Or a Directioner. That is, anyone with a proclivity for the British boy band One Direction. Lining an entire wall of the company's Montclair office is "1D" memorabilia, most of which have absolutely nothing to do with music.
All it takes is a doll and a dream: New Jersey companies pitch ideas at Toy Fair
The New York toy fair, which begins Sunday, is four days of serious business for New Jersey companies.
The fair is attended by about 30,000 retail buyers who walk the exhibit floors of the Javits Center in Manhattan looking for potential best-sellers. Pitching products this year will be more than four-dozen New Jersey companies, ranging from toy industry veterans such as Northvale-based Alex Toys and 115-year-old teddy bear manufacturer Gund, to first-time toy fair exhibitor Kid Constructions from Moonachie.
Wish Factor's pop-star studded accessories brighten up CES
LAS VEGAS -- While I may not be hip enough to listen to One Direction, I can definitely listen to tunes sporting earbuds that look like old-school phone cords. I took a break from walking the show floor at the CES Digital Experience on Monday to have some fun with some of the wackiest headphones and accessories in the hall. The Wish Factory?s latest collection of earbuds, headphones, and iPhone cases provide a splash of style that is sure to turn heads.
Bravado Partners with The Wish Factory Inc. to Create Exclusive Line of Carly Rae Jepsen Merchandise.
New York, NY & MONTCLAIR, NJ - January 7, 2013 - Bravado, the world's leading global music merchandising company, has partnered with The Wish Factory Inc., and on-trend youth marketing and product development group widely known as a leader in the licensing industry, to develop an exclusive line of merchandise for the breakout superstar Carly Rae Jepsen.
Through this partnership, Bravado and The Wish Factory Inc. will develop and manufacture an exclusive line of licensed merchandise for Carly Rae Jepsen, which will include a broad range of novelties and collectibles such as dolls, microphones, headphones and fashion accessories, as well as licensed products for The Wish Factory's exclusive Pop Grrl and Locker Rocker brands.
Bravado Partners with The Wish Factory Inc. to Create Exclusive Line of Carly Rae Jepsen Merchandise
January 8, 2013
Bravado, the world's leading global music merchandising company, has partnered with The Wish Factory Inc., an on-trend youth marketing and product development group widely known as a leader in the licensing industry, to develop an exclusive line of merchandise for breakout superstar Carly Rae Jepsen.
August 9, 2012
The Wish Factory Inc., the on-trend children’s consumer products company and leader in the toy and licensing industries, has been named a licensee for the world’s hottest boy band 1D, through a strategic licensing agreement with Global Merchandising Services.
March 31, 2012 – Nickutopia.com
It's official, each of the Nickelodeon stars now has a Cody Simpson doll in their possession! There was a fun Nickelodeon Kids Choice Awards pre-party held last night, and one of the items given out at the gifting suite was a Cody Simpson doll!
March 31, 2012 – M Magazine Online
Celebs are always posting fun pics on their Twitter accounts, and since you may have missed them this week, we pulled our top five faves. Check 'em out!
Ashley Argota tweeted: Got to see @codysimpson again today... In doll form.
March 16, 2012 – The New York Times Arts Beat
The toy line was introduced in December by a small toy company called the Wish Factory, based in Montclair, N.J. Fashion dolls came first, followed by singing dolls that played clips from two songs, either "On My Mind" or "iYiYi." More toys are planned, according to Wish Factory, including a singing microphone with a karaoke mode for singing duets with the singer.
February 12, 2012 – The Record
This is the week when New Jersey toy companies find out if their investments in singing pop-star dolls, inflatable ball pits and the licensing rights to the world's cutest Pomeranian will pay off.
The American International Toy Fair, the annual event that draws more than 25,000 toy sellers and retail buyers to New York City every February, begins today, and more than a dozen New Jersey-based companies will be among the key players.
February 9, 2012 - J-14 Online
Love Cody Simpson and want him around all the time? Then you've got to own one of Cody Simpson's official dolls, in stores now. But we've got something even better -- Cody himself signed a doll just for one lucky J-14 Magazine reader to win.
January 27, 2012 – Teen.com
Okay, so remember how we just did a Cody Simpson prize pack giveaway, which included a Cody Simpson doll? Well, that ended, and if you're bummed that you didn’t win it, don’t worry: we’re giving three of you another chance to win a Cody doll, except this time? They're AUTOGRAPHED!
Australian pop star Cody Simpson is making waves in the US, to the delight of teen girls everywhere! In our Celebrity Mailbag series, Celebuzz let's YOU ask the questions — and you did. Now, Cody answers in this exclusive video!
And as for that giveaway, we've got two autographed Cody Simpson dolls up for grabs! How do you get them? Just "Like" Celebuzz on Facebook and then drop a comment below letting us know where you’d keep your very own Cody doll. Creativity counts — and keep it classy.
January 10, 2012 – About.com/Toys
Cody Simpson is an Australian born singer and songwriter who has risen to popularity through YouTube. This Atlantic Records teen star will not only release a new album, entitled, "Coast to Coast," he's released 2 of his very own possable fashion dolls.
January 5, 2012 – Disney Dreaming
"Just signed all the Cody Simpson Doll's at Toys R Us on N Victory Blvd, Burbank! go get em!" Cody Simpson just did something really special for his fans – he signed all of the dolls at two different Toys R Us locations! Cody was scheduled to meet with his fans and sign autographs in person, but the events had to be canceled at the last minute.
Toy Industry Veteran Forms New Co.
Hong Kong, China - Scott Bachrach formed a new company, The Wish Factory Limited, specializing in the toy licensing, entertainment and consumer products industries.
The Wish Factory will release a new girls' fashion accessory line, PopGrrl, late in the fourth quarter, and says it is finalizing "a major entertainment licensing deal" to be revealed later this year.
December 12, 2011 – Forbes.com
It's All About The Pillowcases: Talent matters, but it's impossible to become a heartthrob without merchandise. Girls need to be able to wear, sleep, and even brush their teeth with them. "Tweens just demand these products and you go through each category to find out which ones make the most sense," says Warner Music Group's Sara Nemerov, the label behind rising heartthrob Cody Simpson. It doesn't matter if dolls come before lunchboxes, just as long as the artist appears in as many aisles as possible. “You need to maximize the opportunities the tween has to associate with the artist.
December 10, 2011 – Global Grind
GlobalGrind caught up with worshipped 14-year-old Australian pop singer Cody Simpson while he was in NYC this week celebrating the Toys 'R Us release of his doppelganger doll. The fabulous Sharon Carpenter was at the center of it all as she sat down with the teen heartthrob, showing off the miniature plastic version of himself.
December 9, 2011 – M Magazine
We told you about Cody Simpon's doll a few weeks ago and now it's finally here! Yesterday, M was at Toys "R" Us in NYC to celebrate the doll launch with Cody himself -- and we had a total blast seeing the doll up-close-and-personal!
December 9, 2011 – Ok! Magazine
Cody Simpson sets the record straight telling OK! exclusively he is not dating Kylie Jenner. OK! sat down with the pop singer yesterday at the launch of his new doll from The Wish Factory at Toys R Us in NYC where he told all his fans he is still single. "Just gotta let my fans know that I’m still single!"
December 9, 2011 – Licensemag.com
Atlantic recording artist Cody Simpson joined The Wish Factory for the launch of his new doll at Toys 'R' Us Times Square yesterday. More than 200 fans, members of the press and License! Global staff attended the event. Warner Music Group handles the licensing program for Cody Simpson, which is focused on music and sports.
December 8, 2011 – Hollywood Life
Australian super star Cody Simpson and Kylie Jenner have been getting super close recently, and the 14-year-olds walked their first red carpet together Dec. 7 at an event for Popstar! magazine held at Italian restaurant Buca di Beppo in LA. HollywoodLife.com caught up with Cody on Dec. 8 at the launch of his new doll from The Wish Factory at Toys “R” Us in NYC’s Times Square - and in our exclusive interview, Cody set the record straight about his relationship with Kylie.
December 8, 2011 – Licensing Book
Teen pop singer Cody Simpson and The Wish Factory, Inc. unveiled two Cody Simpson dolls at Toys “R” Us Times Square today. I headed over to Toys “R” Us this afternoon to learn more about the dolls and meet Cody Simpson.
December 8, 2011 – aNb Media, Inc.
The Wish Factory and Atlantic Recording artist Cody Simpson were on-hand at Toys “R” Us (TRU) Times Square today for the launch of his doll line. Fans waited outside for the chance to meet Cody and have him sign purchased dolls from the line.
December, 7, 2011 – Examiner.com
Cody Simpson fans looking to have the perfect gift under the Christmas tree should be in New York City this week. The singer is launching a new doll for fans and he will be at the Toys“R”Us in Times Square signing autographs for the event. Being in the Big Apple means thousands of fans will be lining up to buy one of the two dolls and meet Cody Simpson.
December 6, 2011 – License! Global
Atlantic recording artist Cody Simpson will join The Wish Factory for the launch of his new doll at Toys 'R' Us Times Square Dec. 8, visiting fans and signing dolls. The launch of the Cody Simpson doll line includes two basic dolls, both 11.5 inches, wearing two different outfits.
December 6, 2011 – MTV Australia
If all you want for Christmas is Cody Simpson – then you could be in luck! The Aussie teen is giving fans the chance to take him home for the holidays - well, a mini-me version anyway…According to the popstar’s Twitter page, the Cody Simpson Doll will hit the shops on December 8 – just in time for all the season’s festivities!
December 5, 2011 – The Insider
While we were in the studio, Cody also introduced me to his new doll. It looks just like him (except for the plastic hair) and it seriously made me wonder what I have been doing with Ken all these years.
December 4, 2011 – Gather.com/Celebs
Maybe you can't bring home the super-famous Aussie singer himself, but on December 8th you'll be able to buy the pint-size version! Cody Simpson announced on Twitter that the "Cody Simpson Doll" (manufactured by the The Wish Factory) will be available for purchase on Thursday at Toys "R" Us, and that he'll be in New York for the launch event.
December 4, 2011 – The Toy Book
Australian recording artist and teen heartthrob Cody Simpson will appear at Toys “R” Us Times Square this Thursday, December 8 to launch his new doll collection by The Wish Factory. Fans will be able to purchase one of the dolls in the line and also get it signed by Simpson. The event starts at 3 p.m.
November 22, 2011- M Magazine Online
Toys"R"Us just unveiled the new Copy Simpson doll and Cody is super-excited about it! "It's crazy!" Cody tells M. "I can't believe I'm a doll. It's pretty cool!" We think so too, Cody! Cody was able to see the doll yesterday, and he tweeted along with the below pic, "How surreal is this?"
November 22, 2011 – J-14 Online
Cody Simpson took a break from recording his full length album to pose for the first time with his look-a-like dolls from The Wish Factory. "I call it an action figure," Cody jokes with J-14. "It's really, really cool!" The dolls will be sold exclusively at Toys"R"Us in December.
November 20, 2011 - New York Magazine
According to a Billboard.com roundup, complete with mini-Katy Perry and mini-MC Hammer, this is the "edgy" Cody Simpson doll, complete with jean jacket.
November 18, 2011 – Billboard.com
Cody Simpson (2011) Buy It: Toysrus.com - The Australian teen star has two versions of himself on sale this holiday season: a "clean" look (for those who want to keep their Cody innocent), and a club-ready "edgy" look, complete with jean jacket.
November 16, 2011 - License! Global
Toys 'R' Us has begun taking pre-orders for Cody Simpson doll from The Wish Factory. There are two basic dolls available for pre-sale, both 11.5 inches with bendable joints, a pair of shoes, sunglasses, microphone, guitar pick and lanyard.
Everything You Need to Know About Cody Simpson Dolls, Rebecca Black’s New Single, and Cory Monteith’s New GF?!
November 15, 2011 - Teen.com
Just like Bella and Zendaya did before him, Cody Simpson‘s now able to come home with you — in doll form! This holiday season, two Ken-like figures of the Codester will be available for every obsessed Simpsonizer to purchase — one’s wearing a Gold Coast tee, the other sporting his signature denim jacket.
November 15, 2011 - J-14 Online
This holiday season, a new pop idol doll is hitting shelves everywhere: Cody Simpson! Two basic Cody dolls will be available, one featuring a Gold Coast t-shirt and khakis, and the other sporting a denim jacket and black pants. Both dolls include a pair of shoes, sunglasses, microphone, guitar pick and lanyard.
"I'm really excited for the release of my doll at Toys"R"Us this holiday season!" Cody says. "When things like this start to happen for an artist, you know that your career is moving in the right direction. I'm truly thankful for all of my fans. Without them, opportunities like this don't exist."
The Wish Factory Named Toy Licensee for Singer Cody Simpson
The Wish Factory has been named toy licensee for the Cody Simpson brand through a strategic licensing agreement with Atlantic Records. Cody Simpson is an Australian-born singer and songwriter who recently released his EP Coast to Coast, featuring singles “On My Mind” and "Not Just You." Simpson ranked No. 13 on Billboard’s 21 Under 21: Music’s Hottest Minors for 2011.
The Wish Factory's deal covers dolls, figures, play sets, key chains, plush koalas, concert kits, play-dance mats, and guitars. The initial line of fashion dolls will be available exclusively at Toys"R"Us stores and online at Toysrus.com this holiday season. The line will expand to other mass-market retailers in the spring and next fall.
Atlantic Records Signs Wish Factory
Atlantic Records has named The Wish Factory toy licensee for the Cody Simpson brand through a strategic licensing agreement with Atlantic Records. The initial line of fashion dolls will hit Toys"R"Us stores for the holiday shopping season, and will expand to other mass market retailers next year.
Bachrach previously founded the Fun-4-All Corporation, which made licensed toy products for South Park, KISS, The Osbournes, Kellogg's, Pet.com, Fisher Price, and Think Tank Toys. His partner in The Wish Factory is toy industry sales, marketing and manufacturing veteran, Dan Lesnick.
Scott Bachrach Forms The Wish Factory
Toy Industry veteran, Scott Bachrach announced the formation of his new company, The Wish Factory, Inc.
After selling Think Tank Toys to Wow Wee, USA, Inc. in August 2008, Bachrach says that he had the opportunity to work with a terrific team of toy industry professionals. "In the past three years, we developed and distributed novelty toys including Disney's Hannah Montana, High School Musical, and The Jonas Brothers in addition to Mr. Men and Little Miss plush, Jamba Juice, Icee, Entenmann's food toys, and more," he said in an email sent to industry colleagues.
The Wish Factory will leverage the team's years of industry experience and contacts. The first series of products from The Wish Factory are scheduled to be in stores in spring 2012. Based in Montclair, N.J., Bachrach can be reached at email@example.com