Press

8 must-have holiday toys

Want to spend the holidays with Si, Jason, Willie and Phil? The Wish Factory has you covered.

This 12-inch talking duck offers sage wisdom from the hit reality show "Duck Dynasty," such as "Just 'cause you're smart doesn't mean you're smart," and "Redneck rule #1: Most things can be fixed with extension cords and duct tape."

The duck also sings two ZZ Top songs, moves its beak, turns its head and wags its tail.

Joel Naftelberg, marketing director for The Wish Factory, said the inspiration came from the Big Mouth Billy Bass -- a singing animatronic fish mounted on a trophy plaque -- that was popular in the '90s.

Star Ledger

Toy Fair 2013: From Arts and Crafts to Knicks ad Knacks

Still, another of the toy fair's Jersey contingent deals in products that aren't toys or crafts so much as branded accessories.

Their purveyor, the Wish Factory, certainly grants wishes — if you're a tween girl. Or a Directioner. That is, anyone with a proclivity for the British boy band One Direction. Lining an entire wall of the company's Montclair office is "1D" memorabilia, most of which have absolutely nothing to do with music.

Bergen Record

All it takes is a doll and a dream: New Jersey companies pitch ideas at Toy Fair

The New York toy fair, which begins Sunday, is four days of serious business for New Jersey companies.

The fair is attended by about 30,000 retail buyers who walk the exhibit floors of the Javits Center in Manhattan looking for potential best-sellers. Pitching products this year will be more than four-dozen New Jersey companies, ranging from toy industry veterans such as Northvale-based Alex Toys and 115-year-old teddy bear manufacturer Gund, to first-time toy fair exhibitor Kid Constructions from Moonachie.

PC World

Wish Factor's pop-star studded accessories brighten up CES

LAS VEGAS -- While I may not be hip enough to listen to One Direction, I can definitely listen to tunes sporting earbuds that look like old-school phone cords. I took a break from walking the show floor at the CES Digital Experience on Monday to have some fun with some of the wackiest headphones and accessories in the hall. The Wish Factory?s latest collection of earbuds, headphones, and iPhone cases provide a splash of style that is sure to turn heads.

LIMA

Bravado Partners with The Wish Factory Inc. to Create Exclusive Line of Carly Rae Jepsen Merchandise.

New York, NY & MONTCLAIR, NJ - January 7, 2013 - Bravado, the world's leading global music merchandising company, has partnered with The Wish Factory Inc., and on-trend youth marketing and product development group widely known as a leader in the licensing industry, to develop an exclusive line of merchandise for the breakout superstar Carly Rae Jepsen.

Through this partnership, Bravado and The Wish Factory Inc. will develop and manufacture an exclusive line of licensed merchandise for Carly Rae Jepsen, which will include a broad range of novelties and collectibles such as dolls, microphones, headphones and fashion accessories, as well as licensed products for The Wish Factory's exclusive Pop Grrl and Locker Rocker brands.

Bravado Partners with The Wish Factory Inc. to Create Exclusive Line of Carly Rae Jepsen Merchandise

January 8, 2013

Bravado, the world's leading global music merchandising company, has partnered with The Wish Factory Inc., an on-trend youth marketing and product development group widely known as a leader in the licensing industry, to develop an exclusive line of merchandise for breakout superstar Carly Rae Jepsen.

The Wish Factory Inc. Signs Licensing Deal to Produce Boy Band 1D Merchandise

August 9, 2012

The Wish Factory Inc., the on-trend children’s consumer products company and leader in the toy and licensing industries, has been named a licensee for the world’s hottest boy band 1D, through a strategic licensing agreement with Global Merchandising Services.

The Nickelodeon Stars All Have Cody Simpson Dolls!

March 31, 2012 – Nickutopia.com

It's official, each of the Nickelodeon stars now has a Cody Simpson doll in their possession! There was a fun Nickelodeon Kids Choice Awards pre-party held last night, and one of the items given out at the gifting suite was a Cody Simpson doll!

M's Top 5 Twitpics of the Week!

March 31, 2012 – M Magazine Online

Celebs are always posting fun pics on their Twitter accounts, and since you may have missed them this week, we pulled our top five faves. Check 'em out!
Ashley Argota tweeted: Got to see @codysimpson again today... In doll form.

Cody Simpson Gets His Toys 'R' Us Moment

March 16, 2012 – The New York Times Arts Beat

The toy line was introduced in December by a small toy company called the Wish Factory, based in Montclair, N.J. Fashion dolls came first, followed by singing dolls that played clips from two songs, either "On My Mind" or "iYiYi." More toys are planned, according to Wish Factory, including a singing microphone with a karaoke mode for singing duets with the singer.

N.J. toymakers head to fair

February 12, 2012 – The Record

This is the week when New Jersey toy companies find out if their investments in singing pop-star dolls, inflatable ball pits and the licensing rights to the world's cutest Pomeranian will pay off.

The American International Toy Fair, the annual event that draws more than 25,000 toy sellers and retail buyers to New York City every February, begins today, and more than a dozen New Jersey-based companies will be among the key players.

J-14 Win It: Cody Simpson-Signed Doll

February 9, 2012 - J-14 Online

Love Cody Simpson and want him around all the time? Then you've got to own one of Cody Simpson's official dolls, in stores now. But we've got something even better -- Cody himself signed a doll just for one lucky J-14 Magazine reader to win.

Freebie Fridays! Win An Autographed Cody Simpson Doll!

January 27, 2012 – Teen.com

Okay, so remember how we just did a Cody Simpson prize pack giveaway, which included a Cody Simpson doll? Well, that ended, and if you're bummed that you didn’t win it, don’t worry: we’re giving three of you another chance to win a Cody doll, except this time? They're AUTOGRAPHED!

Celebrity Mailbag: Cody Simpson Talks Kylie Jenner Rumors and ‘Hunger Games’ (VIDEO)

Australian pop star Cody Simpson is making waves in the US, to the delight of teen girls everywhere! In our Celebrity Mailbag series, Celebuzz let's YOU ask the questions — and you did. Now, Cody answers in this exclusive video!

And as for that giveaway, we've got two autographed Cody Simpson dolls up for grabs! How do you get them? Just "Like" Celebuzz on Facebook and then drop a comment below letting us know where you’d keep your very own Cody doll. Creativity counts — and keep it classy.

Cody Simpson Fashion Doll

January 10, 2012 – About.com/Toys

Cody Simpson is an Australian born singer and songwriter who has risen to popularity through YouTube. This Atlantic Records teen star will not only release a new album, entitled, "Coast to Coast," he's released 2 of his very own possable fashion dolls.

Cody Simpson Signs His Dolls At Toys ‘R’ Us

January 5, 2012 – Disney Dreaming

"Just signed all the Cody Simpson Doll's at Toys R Us on N Victory Blvd, Burbank! go get em!" Cody Simpson just did something really special for his fans – he signed all of the dolls at two different Toys R Us locations! Cody was scheduled to meet with his fans and sign autographs in person, but the events had to be canceled at the last minute.

Gifts & Decorative Accessories - December 26th 2011

Toy Industry Veteran Forms New Co.

Hong Kong, China - Scott Bachrach formed a new company, The Wish Factory Limited, specializing in the toy licensing, entertainment and consumer products industries.

The Wish Factory will release a new girls' fashion accessory line, PopGrrl, late in the fourth quarter, and says it is finalizing "a major entertainment licensing deal" to be revealed later this year.

How To Build A Tween Heartthrob

December 12, 2011 – Forbes.com

It's All About The Pillowcases: Talent matters, but it's impossible to become a heartthrob without merchandise. Girls need to be able to wear, sleep, and even brush their teeth with them. "Tweens just demand these products and you go through each category to find out which ones make the most sense," says Warner Music Group's Sara Nemerov, the label behind rising heartthrob Cody Simpson. It doesn't matter if dolls come before lunchboxes, just as long as the artist appears in as many aisles as possible. “You need to maximize the opportunities the tween has to associate with the artist.

Cody Simpson Gives Us The 411 On His Doll And Yes, Kylie Jenner!

December 10, 2011 – Global Grind

GlobalGrind caught up with worshipped 14-year-old Australian pop singer Cody Simpson while he was in NYC this week celebrating the Toys 'R Us release of his doppelganger doll. The fabulous Sharon Carpenter was at the center of it all as she sat down with the teen heartthrob, showing off the miniature plastic version of himself.

M Exclusive: Cody Simpson's doll launch in NYC!

December 9, 2011 – M Magazine

We told you about Cody Simpon's doll a few weeks ago and now it's finally here! Yesterday, M was at Toys "R" Us in NYC to celebrate the doll launch with Cody himself -- and we had a total blast seeing the doll up-close-and-personal!

Cody Simpson Denies Dating Kylie Jenner: "I'm Still Single!"

December 9, 2011 – Ok! Magazine

Cody Simpson sets the record straight telling OK! exclusively he is not dating Kylie Jenner. OK! sat down with the pop singer yesterday at the launch of his new doll from The Wish Factory at Toys R Us in NYC where he told all his fans he is still single. "Just gotta let my fans know that I’m still single!"

Simpson Visits Toys 'R' Us

December 9, 2011 – Licensemag.com

Atlantic recording artist Cody Simpson joined The Wish Factory for the launch of his new doll at Toys 'R' Us Times Square yesterday. More than 200 fans, members of the press and License! Global staff attended the event. Warner Music Group handles the licensing program for Cody Simpson, which is focused on music and sports.

Cody Simpson Reveals The Truth About His Relationship With Kylie Jenner

December 8, 2011 – Hollywood Life

Australian super star Cody Simpson and Kylie Jenner have been getting super close recently, and the 14-year-olds walked their first red carpet together Dec. 7 at an event for Popstar! magazine held at Italian restaurant Buca di Beppo in LA. HollywoodLife.com caught up with Cody on Dec. 8 at the launch of his new doll from The Wish Factory at Toys “R” Us in NYC’s Times Square - and in our exclusive interview, Cody set the record straight about his relationship with Kylie.

Singer Cody Simpson Debuts Dolls at Toys “R” Us

December 8, 2011 – Licensing Book

Teen pop singer Cody Simpson and The Wish Factory, Inc. unveiled two Cody Simpson dolls at Toys “R” Us Times Square today. I headed over to Toys “R” Us this afternoon to learn more about the dolls and meet Cody Simpson.

Wish Factory Launches Cody Simpson Doll Today at TRU

December 8, 2011 – aNb Media, Inc.

The Wish Factory and Atlantic Recording artist Cody Simpson were on-hand at Toys “R” Us (TRU) Times Square today for the launch of his doll line. Fans waited outside for the chance to meet Cody and have him sign purchased dolls from the line.

Exclusive: Cody Simpson dishes on meeting fans in Times Square: ‘Really excited’

December, 7, 2011 – Examiner.com

Cody Simpson fans looking to have the perfect gift under the Christmas tree should be in New York City this week. The singer is launching a new doll for fans and he will be at the Toys“R”Us in Times Square signing autographs for the event. Being in the Big Apple means thousands of fans will be lining up to buy one of the two dolls and meet Cody Simpson.

Simpson to Visit Toys ‘R’ Us

December 6, 2011 – License! Global

Atlantic recording artist Cody Simpson will join The Wish Factory for the launch of his new doll at Toys 'R' Us Times Square Dec. 8, visiting fans and signing dolls. The launch of the Cody Simpson doll line includes two basic dolls, both 11.5 inches, wearing two different outfits.

Cody for Xmas!

December 6, 2011 – MTV Australia

If all you want for Christmas is Cody Simpson – then you could be in luck! The Aussie teen is giving fans the chance to take him home for the holidays - well, a mini-me version anyway…According to the popstar’s Twitter page, the Cody Simpson Doll will hit the shops on December 8 – just in time for all the season’s festivities!

Cody Simpson Talks Girls & Dolls

December 5, 2011 – The Insider

While we were in the studio, Cody also introduced me to his new doll. It looks just like him (except for the plastic hair) and it seriously made me wonder what I have been doing with Ken all these years.

This Thursday, Take ‘Cody Simpson’ Home!

December 4, 2011 – Gather.com/Celebs

Maybe you can't bring home the super-famous Aussie singer himself, but on December 8th you'll be able to buy the pint-size version! Cody Simpson announced on Twitter that the "Cody Simpson Doll" (manufactured by the The Wish Factory) will be available for purchase on Thursday at Toys "R" Us, and that he'll be in New York for the launch event.

Cody Simpson Doll Launches Exclusively This Week at Toys “R” Us

December 4, 2011 – The Toy Book

Australian recording artist and teen heartthrob Cody Simpson will appear at Toys “R” Us Times Square this Thursday, December 8 to launch his new doll collection by The Wish Factory. Fans will be able to purchase one of the dolls in the line and also get it signed by Simpson. The event starts at 3 p.m.

Do you think Cody Simpson’s doll looks like him?

November 22, 2011- M Magazine Online

Toys"R"Us just unveiled the new Copy Simpson doll and Cody is super-excited about it! "It's crazy!" Cody tells M. "I can't believe I'm a doll. It's pretty cool!" We think so too, Cody! Cody was able to see the doll yesterday, and he tweeted along with the below pic, "How surreal is this?"

Scene Everywhere: Cody Simpson with His Dolls

November 22, 2011 – J-14 Online

Cody Simpson took a break from recording his full length album to pose for the first time with his look-a-like dolls from The Wish Factory. "I call it an action figure," Cody jokes with J-14. "It's really, really cool!" The dolls will be sold exclusively at Toys"R"Us in December.

See Cody Simpson’s Teeny-Bopper Doll

November 20, 2011 - New York Magazine

According to a Billboard.com roundup, complete with mini-Katy Perry and mini-MC Hammer, this is the "edgy" Cody Simpson doll, complete with jean jacket.

Pop Dolls: 20 Musicians Immortalized in Plastic

November 18, 2011 – Billboard.com

Cody Simpson (2011) Buy It: Toysrus.com - The Australian teen star has two versions of himself on sale this holiday season: a "clean" look (for those who want to keep their Cody innocent), and a club-ready "edgy" look, complete with jean jacket.

TRU Takes Pre-Orders for Simpson Doll

November 16, 2011 - License! Global

Toys 'R' Us has begun taking pre-orders for Cody Simpson doll from The Wish Factory. There are two basic dolls available for pre-sale, both 11.5 inches with bendable joints, a pair of shoes, sunglasses, microphone, guitar pick and lanyard.

Everything You Need to Know About Cody Simpson Dolls, Rebecca Black’s New Single, and Cory Monteith’s New GF?!

November 15, 2011 - Teen.com

Just like Bella and Zendaya did before him, Cody Simpson‘s now able to come home with you — in doll form! This holiday season, two Ken-like figures of the Codester will be available for every obsessed Simpsonizer to purchase — one’s wearing a Gold Coast tee, the other sporting his signature denim jacket.

Cody Simpson Doll to Hit Stores in December

November 15, 2011 - J-14 Online

This holiday season, a new pop idol doll is hitting shelves everywhere: Cody Simpson! Two basic Cody dolls will be available, one featuring a Gold Coast t-shirt and khakis, and the other sporting a denim jacket and black pants. Both dolls include a pair of shoes, sunglasses, microphone, guitar pick and lanyard.



"I'm really excited for the release of my doll at Toys"R"Us this holiday season!" Cody says. "When things like this start to happen for an artist, you know that your career is moving in the right direction. I'm truly thankful for all of my fans. Without them, opportunities like this don't exist."

ToyBook.com November 2011

The Wish Factory Named Toy Licensee for Singer Cody Simpson

The Wish Factory has been named toy licensee for the Cody Simpson brand through a strategic licensing agreement with Atlantic Records. Cody Simpson is an Australian-born singer and songwriter who recently released his EP Coast to Coast, featuring singles “On My Mind” and "Not Just You." Simpson ranked No. 13 on Billboard’s 21 Under 21: Music’s Hottest Minors for 2011.

The Wish Factory's deal covers dolls, figures, play sets, key chains, plush koalas, concert kits, play-dance mats, and guitars. The initial line of fashion dolls will be available exclusively at Toys"R"Us stores and online at Toysrus.com this holiday season. The line will expand to other mass-market retailers in the spring and next fall.

LicenseMag.com November 8th 2011

Atlantic Records Signs Wish Factory

Atlantic Records has named The Wish Factory toy licensee for the Cody Simpson brand through a strategic licensing agreement with Atlantic Records. The initial line of fashion dolls will hit Toys"R"Us stores for the holiday shopping season, and will expand to other mass market retailers next year.

Bachrach previously founded the Fun-4-All Corporation, which made licensed toy products for South Park, KISS, The Osbournes, Kellogg's, Pet.com, Fisher Price, and Think Tank Toys. His partner in The Wish Factory is toy industry sales, marketing and manufacturing veteran, Dan Lesnick.

aNb Media News, June 28th 2011

Scott Bachrach Forms The Wish Factory

Toy Industry veteran, Scott Bachrach announced the formation of his new company, The Wish Factory, Inc.

After selling Think Tank Toys to Wow Wee, USA, Inc. in August 2008, Bachrach says that he had the opportunity to work with a terrific team of toy industry professionals. "In the past three years, we developed and distributed novelty toys including Disney's Hannah Montana, High School Musical, and The Jonas Brothers in addition to Mr. Men and Little Miss plush, Jamba Juice, Icee, Entenmann's food toys, and more," he said in an email sent to industry colleagues.

The Wish Factory will leverage the team's years of industry experience and contacts. The first series of products from The Wish Factory are scheduled to be in stores in spring 2012. Based in Montclair, N.J., Bachrach can be reached at scott@thewishfactoryinc.com

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